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Books

2. Li, B., & Mou, Y. (Eds.) (2017). Future Media: Opportunities and Challenges. [In Chinese] Shanghai: Shanghai Jiao Tong University Press. [in Chinese] 未来媒体:机遇与挑战——第三届上海交通大学-ICA国际新媒体论坛精粹。上海:上海交通大学出版社。ISBN:9787313181602

1. Mou, Y. (2017). The Phantom of Communication: How the Ghost in Machine will Re-shape Our Ideas of Interaction. [in Chinese] Beijing: Tsinghua University Press.传播的进化:人工智能将如何重塑人类的交流。北京:清华大学出版社。ISBN: 978-7-302-46362-7.

 

Peer-reviewed journal articles

21. Mou, Y., & Shen, F. (Online first). (Potential) Patients like Me: Testing the Effect of User-generated Health Content on Social Media. Chinese Journal of Communication [SSCI Journal] http://www.tandfonline.com/doi/full/10.1080/17544750.2017.1386221

20. Wang, H., Cai, T, Mou, Y., & Shi, F. (Online first). Traditional resources, Internet Resources and Youth Online Political Participation: The Resource Theory Revisited in the Chinese Context. Chinese Sociological Review [SSCI Journal] http://www.tandfonline.com/doi/full/10.1080/21620555.2017.1341813

19. Wu, Y., Mou, Y.*, Wang, Y., & Atkin, D. (2018). Exploring the De-stigmatizing Effect of Social Media on Homosexuality in China: An interpersonal mediated contact versus parasocial mediated contact perspective. Asian Journal of Communication, 28(1), 20-37. [SSCI Journal] (*Corresponding author)

18. Mou, Y., & Lin, C. A. (2017). The Impact of Online Social Capital on Social Trust and Risk Perception. Asian Journal of Communication, 27(6), 563-581. [SSCI Journal]

17. Mou, Y., & Xu, K. (2017). The Media Inequality: Comparing the Initial Human-human and Human-AI Social Interactions. Computers in Human Behavior, 72, 432-440. [SSCI Journal]

16. Mou, Y. (2017). Predicting the use of traditional Chinese medicine health maintenance approach from cultural and spiritual perspectives. Journal of Religion & Health, 56(3), 971-985. DOI: 10.1007/s10943-016-0299-3 [SSCI Journal]

15. Mou, Y., Wu, K., & Atkin, D. (2016). Understanding the use of circumvention tools to bypass online censorship. New Media & Society, 8(5), 837-856. DOI: 10.1177/1461444814548994 [SSCI Journal]

14. Mou, Y., & Lin, C. A. (2015). Exploring Podcast Adoption Intention via Perceived Social Norms, Interpersonal Communication and Theory of Planned Behavior. Journal of Broadcasting & Electronic Media, 59(3), 475-493. [SSCI Journal]

13. Mou, Y., Miller, M., & Fu, H. (2015). Evaluating a target on social media: From the self-categorization perspective. Computers in Human Behavior, 49, 451-459. [SSCI Journal]

12. Mou, Y. (2014). Presenting professorship on social media: From content, strategy to evaluation. Chinese Journal of Communication, 7(4), 389-408. DOI: 10.1080/17544750.2014.93866 [SSCI Journal]

11. Mou, Y., & Lin, C. A. (2014). Communicating Food Safety via the Social Media: The Role of Knowledge and Emotions on Risk Perception and Prevention. Science Communication, 36(5), 593-616. DOI: 10.1177/1075547014549480 [SSCI Journal]

10. Mou, Y. (2014). What can microblog exchanges tell us about the food safety crises in China? Chinese Journal of Communication, 7(3), 320-335. DOI: 10.1080/17544750.2014.926952 [SSCI Journal]

9. Mou, Y., Atkin, D., Fu, H., Lin, C. A., & Lau, T. Y. (2013). The Influence of Online Forum and SNS Use on Online Political Discussion in China: Assessing “Spirals of Trust”. Telematics and Informatics, 30(4), 359-69. DOI: 10.1016/j.tele.2013.04.002 [SSCI/EI Journal]

8. Wu, Y., Atkin, D., Mou, Y., Lin, C. A., & Lau, T. Y. (2013). Agenda setting and micro-blog use: An analysis of the relationship between Sina Weibo and newspaper agendas in China. Journal of Social Media in Society, 2(2), 8-25.

7. Lagoe, C., Atkin, D., & Mou, Y. (2012). Predicting the Prominence of Scholarship for Prolific Communication Scholars. The Electronic Journal of Communication, 22 (1&2). Retrieved from http://www.cios.org/www/ejc/sandbox/022126_EJC

6. Lin, C. A., Mou, Y., & Lagoe, C. (2011). Communicating nutrition information: Usability and usefulness of the interactive menus of national fast food chain restaurants. Journal of Communication in Healthcare, 4(3), 187-199. DOI: 10.1179/1753807611Y.0000000002

5. Mou, Y., Atkin, D., & Fu, H. (2011). Predicting political discussion in a censored online environment. Political Communication, 28(3), 341-356. doi: 10.1080/10584609.2011.572466 [SSCI Journal]

4. Fu, H., Mou, Y., Miller, M. J., & Jalette, G. (2011). Reconsidering political cynicism and political involvement: A test of antecedents. American Communication Journal, 13(2), 44-61.

3. Fu, H., & Mou, Y. (2010).  An assessment of the 2008 telecommunications restructuring in China.  Telecommunications Policy, 34(10), 649-658. doi: 10.1016/j.telpol.2010.08.001 [SSCI Journal]

* One of the most cited articles published since 2010, extracted from Scopus of Telecommunications Policy

http://www.journals.elsevier.com/telecommunications-policy/most-cited-articles/

2. Bresnahan, M. J., Guan, X., Wang, X., & Mou, Y. (2008). The culture of the body: attitudes toward organ donation in China and the US. Chinese Journal of Communication, 1(2), 181-195. [SSCI Journal]

1.Peng, W., Liu, M., & Mou, Y. (2008). Do aggressive people play violent computer games in a more aggressive way? Individual difference and idiosyncratic game-playing experience. CyberPsychology, Behavior & Social Networking, 11(2), 157-161. [SSCI Journal]

 

Book chapters

3. Mou, Y., Atkin, D., & Fu, H. (2012). Predicting political discussion in a censored virtual environment (pp. 117-136). In W. Tang & S. Iyengar (Eds.). Political communication in China. New York: Routledge.

2. Fu, H., Atkin, D., & Mou, Y. (2011). The impact of the Telecommunications Act of 1996 in the broadband age. In A. V. Stavros (Ed.), Telecommunications: Regulations, technology, and economics (pp. 117-136). Hauppauge, NY: Nova Science Publishers.

1.Mou, Y. & Peng, W. (2008). Gender and racial stereotypes in popular video games. In R. E. Ferdig (Ed.), Handbook of Research on Effective Electronic Gaming in Education (pp. 922-937). Hershey, PA: IGI Global.

 

Conference papers

34. Mou, Y., & Xu, K. (2017, May). De-Sex-Categorization Effect in Human-Machine Communication. Paper to be presented at the pre-conference of ICA, San Diego, US.

33. Lu, J., & Mou, Y. (2017, May). Mobile APP Use and Political Participation among the Chinese Youth. Paper to be presented at the annual conference of ICA, San Diego, US.

32. Mou, Y., & Xu, K. (2016, October). Human-machine communication: An emerging new field of communication. Paper presented at the SJTU-ICA International New Media Forum, Shanghai, China. [In Chinese]

*Top Paper Award

31. Mou, Y. (2016, June). Revealing the True Self to AI? Comparing the human-human and human-AI first social interactions. Paper presented at the post-conference of International Communication Association, Fukuoka, Japan.

30. Mou, Y., & Lin, C. (2016, June). Consuming alcohol to prepare for adulthood: An event history analysis of Chinese college students’ drinking behavior. Paper presented at the annual meeting of International Communication Association, Fukuoka, Japan.

29. Lin, C., & Mou, Y. (2016, June). The Impact of Online Social Capital on Social Trust and Risk Perception. Paper presented at the annual meeting of International Communication Association, Fukuoka, Japan.

28. Wu, Y., Mou, Y., Wang, Y., & Atkin, D. (2016, June). Exploring the De-stigmatizing Effect of Social Media on Homosexuality in China: An interpersonal mediated contact versus parasocial mediated contact perspective. Paper presented at the annual meeting of International Communication Association, Fukuoka, Japan.

27. Mou, Y. (2015, May). Predicting the use of TCM health maintenance approach from cultural and religious perspectives. Paper presented at the annual meeting of International Communication Association, Puerto Rico.

26. Mou, Y., Zhang, J., Huang, X., & Tian, J. (2015, January). Physicians’ Image on Social Media: From Self-presentation to Interaction with the Public. Paper presented at the international conference on Environment, Health, and Media, Hong Kong.

25. Mou, Y., & Miller, M. (2014, August). Impression formation on social media from the viewer perspectives. Paper presented at the annual meeting of AEJMC, Montreal, Canada.

24. Mou, Y. (2014, July). Understanding the information sharing behavior on social media. Paper accepted at the annual meeting of International Association for Media and Communication Research (IAMCR), Hyderabad, India.

23. Mou, Y., Wu, K., & Atkin, D. (2014, May). Understanding the use of circumvention tools to bypass online censorship. Paper presented at the annual meeting of International Communication Association, Seattle, WA.

22. Mou, Y., Jiang, J., Guo, J., & Zhai, H. (2013, December). Academics on Weibo. 微博上的学者。Paper presented at the 2013 China New Media Communication Association Annual Conference, Shanghai. [in Chinese]

21. Mou, Y. (2013, August). Uses of Microblogging during Chinese Food Safety Crises. Paper presented at the annual meeting of AEJMC, Washington, D.C.

20. Mou, Y., & Lin, C. A. (2013, August). Exploring Podcast Use Intent: Theory of Planned Behavior and Social Network Communication. Paper presented at the annual meeting of AEJMC, Washington, D.C.

19. Mou, Y., Wu, K., & Atkin, D. (2013, August). Inside and Outside of the Great Firewall: The Knowledge Gap Hypothesis Revisited in a Censored Online Environment. Paper presented at the annual meeting of AEJMC, Washington, D.C.

*the Stevenson Faculty Paper Competition First Place Award

*the Asian Journal of Communication Award for International Communication Research

18. Mou, Y., & Lin, C. A. (2013, June). Communicating Food Safety via the Social Media. Paper presented at the annual meeting of International Communication Association, London, UK.

17. Mou, Y., & Lin, C. A. (2012, December). Evaluating the validity of online social capital measures among Chinese social media users. Paper presented at China New Media Communication Association Annual Conference, Macao International Conference, Macao.

16. Atkin, D., Wu, Y., Mou, Y., Lin, C. A., & Lau, T. Y. (2012, August). Agenda setting and micro-blog use: An analysis of the relationship between Sina Weibo and newspaper agendas in China. Paper presented at the annual meeting of Association for Education in Journalism and Mass Communication, Chicago, IL.

15. Mou, Y., Atkin, D., Fu, H., Lin, C. A., & Lau, T. Y. (2012, May). The influence of social media on online political discussion in China. Paper presented at the annual meeting of International Communication Association, Phoenix, AZ.

14. Fu, H., Atkin, D., & Mou, Y. (2012, May). Disentangling the Impact of Centering on Collinearity in OLS Regression. Paper presented at the annual meeting of International Communication Association, Phoenix, AZ.

13. Lin, C. A., Mou, Y., Lagoe, C. (2011, November). Communicating Nutrition Information: Usability of the Interactive Menus of National Chain Restaurants. Paper presented at the annual meeting of National Communication Association, New Orleans, LA.

12. Mou, Y., & Fu, H. (2011, August). The Roles of Descriptive Norms and Communication Frequency in forming Information Communication Technology Adoption Intention. Paper presented at the annual meeting of Association for Education in Journalism and Mass Communication (AEJMC), St. Louis, MO.

11. Mou, Y., Atkin, D., & Fu, H. (2011, May). An Inquiry into the Chinese Online Public Sphere: Investigating Student Participation in Online Political/Civic Discussion. Paper presented at the annual meeting of International Communication Association, Boston, MA.

10. VanLear, A., Mou, Y., & Fu, H. (2011, May). Modeling Change: Comparing Time-Series ARIMA Analysis and Multilevel Modeling. Paper presented at the annual meeting of International Communication Association, Boston, MA.

9. Fu, H., Mou, Y., & Lavielle, G. (2011, April). Untangling the relationship between cynicism and efficacy: Revisiting the Gamson hypothesis.Paper accepted by the annual convention of Eastern Communication Association (ECA), Arlington, VA.

8. Fu, H., Mou, Y., Miller, M., & Jalette, G. (2010, August). Political cynicism and political involvement reconsidered: A test of antecedents. Paper presented at the annual meeting of Association of Education in Journalism and Mass Communication, Denver, CO.

7. Mou, Y. (2010, June). Chinese online folk culture: From a media ecology perspective. Paper presented at the annual meeting of Chinese Internet Research Conference, Beijing, China.

6. Fu, H., & Mou, Y. (2010, June). Beyond political knowledge: Predicting voting from the multiplicative effect of media evaluation and exposure. Paper accepted by the annual meeting of International Communication Association, Singapore.

5. Mou, Y., & Fu, H. (2010, March). The extension of folk culture online: From the internet literacy perspective. Paper presented at the annual meeting of Northeast Media Literacy Conference, Storrs, CT.

4. Fu, H., Diaz, B., Jelette, G., Miller, M., & Mou, Y. (2010, February). Predicting democracy in China: Social forces versus technological propulsion. Paper presented at the annual meeting of Democracy and Democratization Conference, Storrs, CT.

3. Mou, Y. (2009, April). Online lynch mobs or justice fighters? A theoretical analysis on Chinese human flesh search engine phenomena. Paper presented in the annual meeting of Eastern Communication Association, Philadelphia, PA.

2. Peng, W., Liu, M., & Mou, Y. (2007, November). Do aggressive people play computer games in a more aggressive way? Individual difference and distinctive experience of violent game playing. Paper presented at the annual meeting of National Communication Association, Chicago, IL.

* Top Paper Award, Human Communication and Technology Division.

1.Guan, X., Bresnahan, M., Donohue, W., Mou, Y., & Tsuchiya, A. (2007, November). Two measures for mediators: a preliminary validation. Paper presented at the annual meeting of National Communication Association, Chicago, IL.

 

other referred publications (in Chemistry)

 

3.Fu, Y., Liu, L., Mou, Y., Lin, B. L., & Guo, Q. X. (2004). Alfa and remote substituent effects on the hemolytic dissociation energies of O-H bonds. Journal of Molecular Structure (Theochem), 674(1-3), 241-249. [SCI Journal]

2. Fu, Y., Liu, L., Lin, B. L., Mou, Y., Cheng, Y. H., & Guo, Q. X. (2003). Remote substituent effects on homolytic bond dissociation energies. The Journal of Organic Chemistry, 68(12), 4657-62. [SCI Journal]

1.Fu, Y., Mou, Y., Lin, B. L., Liu, L., & Guo, Q. X. (2002). Structures of the X-Y-NO molecules and Homolytic Dissociation Energies of the Y-NO Bonds (Y= C, N, O, S). Journal of Physical Chemistry A, 106 (51), pp. 12386-92. [SCI Journal]